BioPlus Specialty Pharmacy has been recognized with two Gold awards in the 2025 Aster Awards. This year’s wins represent the fifth consecutive year of the Marketing Department of BioPlus being recognized with top-tier accolades. This achievement reflects the team’s continued excellence in healthcare communication and serves as a meaningful tribute to powerful storytelling and heartfelt commitment to compassionate healthcare.
About the Aster Awards
The Aster Awards serve as a competition in healthcare marketing to honor creative excellence across the United States. Judged by a panel of industry experts, entries are scored based on criteria such as creativity, message effectiveness, and overall appeal. Gold awards represent work ranked in the top 5% nationally.
Honoring Compassion: Pharmacy Times Feature Wins Gold
One of the 2025 Gold Awards was awarded in the Magazine Publication category for the article published in Pharmacy Times: “Walking Together: How pinksocks are Inspiring Compassion and Connection in Cancer Care.”
The article brings forward the heart of the pinksocks movement—a global initiative fostering human connection through the symbolic gifting of whimsical pink socks. Through firsthand stories of patients, caregivers, and healthcare professionals, the piece paints a vivid portrait of how simple acts of kindness can ripple across the complex world of cancer care.
As the article notes: “In a world of white coats, sterile rooms, and strict protocols, pinksocks remind us that a touch of humanity still has a place in care.” That message clearly resonated with readers, and the Aster Awards judges.
Messaging That Matters: Sales Flyer Garners Second Gold
BioPlus’ second Gold award came in the Sales Flyer category for “Still BioPlus. Always Here for You.” This piece reaffirmed the company’s steadfast commitment to patients, providers, and partners, especially in a healthcare landscape marked by constant change. The flyer successfully communicated BioPlus’ enduring promise to remain a trusted source of specialty pharmacy care.
A Five-Year Winning Streak
BioPlus has now been honored by the Aster Awards for five consecutive years—a testament to the marketing department’s consistency, creativity, and ability to connect meaningfully with both professional and patient audiences. Past wins have recognized a broad range of marketing efforts, from impactful campaigns to thought leadership pieces. This sustained recognition affirms the value of clear, compassionate communication in healthcare.