BioPlus Specialty Pharmacy brings home gold for the 4th year in a row in the prestigious 2024 Aster Awards. In recognition of excellence in healthcare marketing, the Aster Awards bestowed a Gold award for the patient education piece called ‘My MS Encouragement Guide’ and a Silver award for BioPlus’ ‘Try Digital’ campaign.
The Aster Awards attract entries from across the United States and around the globe. For over two decades, they have saluted healthcare professionals for exceptional advertising and marketing campaigns. Entries are evaluated by a panel of industry experts and scored against multiple criteria. Entrants were grouped and categorized based on the size of their organizations.
BioPlus’ Marketing Department outshined the competition in securing a highly coveted Gold award. Gold awards go to entries that receive top marks from the judges, placing them in the top 5% for advertising excellence. The judging criteria encompasses several vital aspects, including creativity, layout and design, functionality, message effectiveness, production quality, and overall appeal and execution.
The BioPlus Marketing Department consistently creates innovative and impactful healthcare marketing campaigns and remains dedicated to delivering significant value to patients and partners.