BioPlus Specialty Pharmacy runs on the ‘Power of 2,’ but 3 is a pretty great number, too! We brought home gold for the 3rd year in a row in the 2023 Aster Awards.
BioPlus won 3 awards for marketing excellence: a Gold award for the ‘Me Stress-Free’ campaign for oncology healthcare providers, a Silver award for our digital Patient Handbook, and a Silver award for our impactful social media.
Burnout among healthcare providers was already a concern pre-Covid – with fully half of medical professionals reporting intrusive levels of stress, depression, and anxiety related to their professional lives – and this only became even more of an issue as the pandemic unfolded.
BioPlus’ Gold award-winning ‘Me Stress-Free’ campaign recognizes this heightened stress of healthcare providers. Through this timely and meaningful campaign, providers won items to help relax, recharge, and add extra moments of calmness to their day.
Aster Awards is renowned for their recognition of exceptional healthcare marketing. They received entries from organizations across the United States as well as internationally.
The Aster Awards have recognized outstanding healthcare professionals for excellence in their advertising and marketing efforts for over 20 years. Each submission was carefully evaluated by a panel of industry experts and scored against multiple criteria. Entrants were grouped and categorized based on the size of their organizations.
BioPlus' Marketing Department soared above the competition, securing a highly coveted Gold award. The Gold award goes to entries that receive top marks from the judges, placing them in the top 5% of the nation for advertising excellence. The judging criteria encompassed several vital aspects, including creativity, layout and design, functionality, message effectiveness, production quality, and overall appeal and execution.
The marketing team's outstanding achievement at the Aster Awards with one Gold award and two Silver awards solidifies BioPlus's position as a leader in advertising excellence for the 3rd consecutive year. The team consistently creates innovative and impactful healthcare marketing campaigns designed to bring real value to our valued patients and partners. That’s the ‘Power of 2’ at work in BioPlus’ Marketing Department!